Joel Pacheco Gonçalves
In this era of content and instant-gratification, the bar for network performance is set amazingly high. Expectations from end users clicking to watch a video online are close to real-time response, and buffering tolerance is non-existent. Under such conditions, ISPs and content providers must find mutually beneficial ways to meet the quality of service expectations and stay ahead of demanding subscribers.
Worth looking: Cisco’s whitepaper “The Zettabytes Era”
Peering at an Internet Exchange Point (IX) is a viable option to meet service delivery expectations, both for networks and content providers. Pushing content to the edges and establishing peering relationships have been an effective solution, and such strategy is being implemented by industry giants like Google, Apple, Facebook, and Netflix – just to name a few.
However, deploying content servers deep inside a network operator’s infrastructure may be a capital-intensive strategy due to multi-site deployments; unless you partner with a carrier-neutral colocation provider with several options for connectivity.
In other words, the ideal peering formula requires an ecosystem with a significant density of network providers willing to engage in beneficial relationships with one another. If you add carrier neutrality and bi-lateral peering, you get a winning combination.
MDC provides a unique proposition for peering networks
We have earned the recognition of “Gateway to Mexico” for a reason. MDC hosts the largest density of Mexico’s telecom operators in carrier-neutral colocation facilities like no other provider, neither in the US nor Mexico.
Peering with carriers in Mexico would take multi-site deployments for international networks due to the lack of carrier-neutral facilities with dense ecosystems, whereas staying on the border with MDC allows you to reach them all by leveraging our network density and strategic locations in McAllen, Laredo, and El Paso.
The bottom line is that anytime you think of connections to Mexico, you should think MDC.